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b-Straighten
New Formula, New Image !
Experience unmatched restructuring, frizz elimination, outstanding smoothness, and glass-like shine with our latest b-Straighten Smoothing Treatment. The cleanest alternative to traditional straightening systems!
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Product Spotlight
Garden Stories
Plant Based
We carefully formulate our products with botanical extracts and essential oils, containing over 85% natural ingredients, free from artificial fragrances.
Cruelty Free
Neither we nor any company or independent contractor associated with us perform tests on animals to verify the effectiveness of our products.
Vegan Certified
We are Vegan Certified, meaning no animal ingredients or by-products, and manufacturing without the use of any animal-derived substances.
Toxic Free
All our products are created without the use of any potentially toxic, carcinogenic, or poisonous ingredients, ensuring safety and peace of mind.