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b-Straighten
New Formula, New Image !
Experience unmatched restructuring, frizz elimination, outstanding smoothness, and glass-like shine with our latest b-Straighten Smoothing Treatment. The cleanest alternative to traditional straightening systems!
#beautymadedifferently
Product Spotlight
Garden Stories
“Formaldehyde Free” Keratin Treatments
But are they truly free? For years, Keratin Treatment has been the gold standard in hair straightening, synonymous with achieving smooth, shiny, and healthy-looking
The b-Straighten Smoothing Treatment
Just another smoothing treatment? Certainly not! b-Straighten is a new, innovative, and patented system that utilizes organic amino acids in conjunction with heat to effectively
Cysteine VS Keratin Treatment
Which is the best for hair? This is the most frequently asked question when someone hears about Cysteine treatment: How is Cysteine different from
Plant Based
We carefully formulate our products with botanical extracts and essential oils, containing over 85% natural ingredients, free from artificial fragrances.
Cruelty Free
Neither we nor any company or independent contractor associated with us perform tests on animals to verify the effectiveness of our products.
Vegan Certified
We are Vegan Certified, meaning no animal ingredients or by-products, and manufacturing without the use of any animal-derived substances.
Toxic Free
All our products are created without the use of any potentially toxic, carcinogenic, or poisonous ingredients, ensuring safety and peace of mind.
