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b-Straighten
World's First 2-in-1 Smoothing Revolution!
For the first time ever, a revolutionary 2-in-1 formula that combines the power of a smoothing treatment with advanced bond repair, delivering sleek, strong, and healthier hair in one simple treatment!
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Product Spotlight
Garden Stories

“Formaldehyde Free” Keratin Treatments
August 10, 2024But are they truly free? For years, Keratin Treatment has been the gold standard in hair straightening, synonymous with achieving smooth, shiny, and healthy-looking

The b-Straighten Smoothing Treatment
April 30, 2024Just another smoothing treatment? Certainly not! b-Straighten is a new, innovative, and patented system that utilizes organic amino acids in conjunction with heat to effectively

Cysteine VS Keratin Treatment
April 30, 2024Which is the best for hair? This is the most frequently asked question when someone hears about Cysteine treatment: How is Cysteine different from
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Plant Based
We carefully formulate our products with botanical extracts and essential oils, containing over 85% natural ingredients, free from artificial fragrances.
Cruelty Free
Neither we nor any company or independent contractor associated with us perform tests on animals to verify the effectiveness of our products.
Vegan Certified
We are Vegan Certified, meaning no animal ingredients or by-products, and manufacturing without the use of any animal-derived substances.
Toxic Free
All our products are created without the use of any potentially toxic, carcinogenic, or poisonous ingredients, ensuring safety and peace of mind.