B-STRAIGHTEN
b-Straighten
Discover the pinnacle of hair smoothing innovation with our plant-based line, b-Straighten. Offering the cleanest alternative to Keratin Treatments, our formula is meticulously crafted to serve as a versatile solution for both smoothing and anti-frizz needs, catering to various hair types and desired outcomes. Specifically engineered to deeply rehydrate frizzy hair, nourish, condition, and enhance the hair fiber’s texture.
