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April 30, 2024

The b-Straighten Smoothing Treatment

Just another smoothing treatment? Certainly not! b-Straighten is a new, innovative, and patented system that utilizes organic amino acids in conjunction with heat to effectively smooth and straighten unruly hair, without the use of hazardous chemicals such as formaldehyde, sodium hydroxide, or their derivatives. Unlike traditional relaxants that break the disulfide bridges to alter the hair…

April 30, 2024

Cysteine VS Keratin Treatment

Which is the best for hair? This is the most frequently asked question when someone hears about Cysteine treatment: How is Cysteine different from a Keratin treatment, and which one is the best option? Both are temporary hair treatments that help with damage control, but they differ in their methods, ingredients, and results. Let’s examine…

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