FAQs
ABOUT
OUR CHOSEN PATHS
TERMS & PRIVACY
FREQUENTLY ASKED QUESTIONS
GENERAL
BOTANISTE is a sophisticated haircare brand dedicated to providing premium products that meet the highest standards of purity and ethical responsibility. Our plant-based formulations are meticulously crafted without harmful ingredients such as SLS/SLES and parabens, and we uphold a strict policy of not testing on animals. In essence, BEAUTY MADE DIFFERENTLY!
Our brand distinguishes itself through an exceptional commitment to purity, sustainability, and transparency. We use the highest concentration of pure, natural ingredients, with at least 85% purity, ensuring optimal efficacy and quality in every product. Our dedication to environmental stewardship is evident in our eco-friendly practices, which include sustainable sourcing and minimalist, recyclable packaging. Equally important is our ethical stance: we maintain full transparency about what goes into our products, ensuring that our customers are fully informed, with no hidden additives or compromises on integrity.
You can purchase BOTANISTE products from certified hair salons that have completed our comprehensive training and are equipped to guide you in selecting the most suitable products for your needs. You may find your nearest professional salon by visiting Our Salons page.
Our products are made using high quality ingredients in cutting edge manufacturing facilities based in the USA, ensuring full compliance with the regulations of all countries where they are distributed. Our facilities hold BRC, SEDEX, and ISO 14001 certifications—globally recognized standards that uphold the highest levels of product safety, quality, ethical practices, and workplace conditions, among other critical aspects.
If you wish to carry BOTANISTE at your salon please fill out this form and a member of our team will be in touch shortly to discuss your business opportunity with BOTANISTE.
b-STRAIGHTEN SMOOTHING SYSTEM
b-Straighten is a new, innovative, and patented system that utilizes organic amino acids in conjunction with heat to effectively smooth and straighten unruly hair, without the use of hazardous chemicals such as formaldehyde, sodium hydroxide, or their derivatives. Unlike traditional relaxants that break the disulfide bridges to alter the hair fiber, b-Straighten modifies the hair’s fiber memory by forming new semi-permanent bonds. This reshapes the hair without compromising its internal structure, leaving it nourished, repaired, and stronger from the inside out!
The b-Straighten Smoothing Treatment is an advanced system designed to eliminate frizz, enhance smoothness, and impart shine to the hair while offering versatile styling options. This treatment combines a unique composition with thermal energy from a dryer, moisture, and the physical action of brushing to achieve capillary relaxation. Meanwhile, infused amino acids work to increase the internal bending angle of the hair fiber by forming new hydrogen bonds between polypeptide chains. As a result, you can style your hair straight, curly, or in any other preferred manner without limitations. These modifications can then be reversed by simply washing your hair with water, allowing it to return to its natural state.
Yes, our smoothing treatment is formulated for all hair types and conditions, whether natural, colored, highlighted, bleached, chemically treated, damaged, or of any ethnic type, including African-American hair.
The results typically last up to 6 months, but individual hair types may vary. Some hair may retain the effects longer, while more resistant hair might see shorter results. However, in between treatments, clients can come in for a booster treatment to extend the duration of the effects.
Yes, b-Straighten Smoothing System will not give you a permanent result like a Keratin or a Brazilian treatment does. Our system eliminates frizz while allowing you the option to maintain either a straight or curly look simply by applying heat and then style accordingly. The hair will return to its natural form after washing but will remain frizz-free.
Yes, one of the greatest benefits of the b-Straighten Smoothing Treatment is its customizability! The treatment protocol can be adjusted to meet your desired results, whether you’re seeking anti-frizz, straightening, damage repair, or a combination of all these benefits.
Yes, b-Straighten Smoothing Treatment can be safely applied to hair that has been previously straightened. In fact, it will help strengthen your hair, smooth it out, and even reverse damage that other methods may have caused.
No, the treatment will not cause breakage to the hair! In fact, long-term use of b-Straighten Smoothing Treatment can actually increase the follicle growth rate and hair fiber diameter, while keeping your hair softer and shinier.
No, chlorine and salt will not damage the quality of the treatment, as long as you rinse your hair with fresh water after swimming.
Yes, it will actually improve the condition of the hair extensions and can be used on sew-in and wefts. However, we do not recommend using it on bonded or tape extensions, as the oils in the treatment may break down the glue bond.
Our treatment is built on amino acids, fruit enzymes, and proteins and does not contain formaldehyde or any of its derivatives. However, if you are pregnant or nursing and have any concerns, we always recommend consulting with your doctor before receiving ANY treatment.
The b-Straighten treatment is approved for clients aged twelve and older. However, we recommend having the treatment after the age of fourteen, when the hair’s disulfide bonds have fully matured.
Feel free to wash, use clips, or style your hair as desired from day one with b-Straighten, as it does not have the limitations associated with Straightening or Keratin treatments.
It is recommended to color your hair anytime after the treatment, but make sure to shampoo it first!
It is recommended to highlight or bleach your hair at least 2 days before the treatment, as it is usually best to lighten your hair first and then add depth and tone afterward.
Not necessarily, provided you use products that are Sulfate and Paraben free. However, to maximize the longevity of the treatment, we recommend using products from our Smoothing Line. These products are specifically formulated to replenish the amino acids your hair naturally loses, helping to reinforce and maintain the effects of the treatment for optimal, long-lasting results.
Firstly, the Smoothing Line is specifically designed to be compatible with the treatment, preventing any adverse interactions that could occur with other products. Enriched with essential amino acids, these products help maintain the hair’s strength, elasticity, and overall health. Regular use promotes the continued health of your hair, prevents damage, and ensures a smooth, manageable texture.
Absolutely! If your goal is to achieve frizz-free, soft, and manageable hair, these products will be an excellent addition to your hair care routine, whether you have had the treatment or not.
Unfortunately, No! Keratin is a completely different system with maintenance products specifically formulated to support it. Using these products in conjunction with our Smoothing System may result in undesirable effects due to the differing ingredients.
Firstly, our system can only be administered by a certified BOTANISTE stylist or salon listed on Our Salons page – otherwise, our treatment is odorless, smoke-free, and does not cause any type of discomfort during the process.
SAFETY AND EFFICACY
Yes, BOTANIST products undergo dermatological testing and feature pH-balanced formulas.
Although our products have been dermatologically tested on adults and proven safe, they have not been specifically tested on children under the age of fourteen or infants. As a result, we cannot formally recommend their use for these age groups. Given that children’s skin and hair may be more sensitive and have a lower tolerance to certain ingredients, it is advisable to use products specifically formulated for infants to ensure safety and suitability.
Our unopened products have a shelf life of 24 months. After opening, they remain effective for up to 12 months. Given the high concentration of natural ingredients, it is crucial to store them in a cool, shaded environment, away from direct sunlight. To further preserve the integrity of the formula, we recommend minimizing exposure to air and moisture by avoiding unnecessary opening of the twist-top pump.
If a product is accidentally ingested or comes into contact with your eyes, it is important to take immediate action. In the case of ingestion, rinse your mouth thoroughly with water and seek medical advice if needed. For eye contact, promptly rinse your eyes with clean water for several minutes. If irritation persists or if you have any concerns, seek medical attention immediately. Always keep products out of reach of children and use them as directed to avoid such incidents.
INGREDIENTS
For the most accurate ingredient information, please refer to the product packaging (such as the back label). Although we provide a key ingredients list on each product page as a reference, minor updates to formulas over time may result in variations across different markets or retailers. Therefore, the ingredient details provided on this website should be considered as a general guideline.
If you have a known allergy to any of the ingredients in our products, we recommend refraining from using them. If you are uncertain, please consult your physician or healthcare provider for advice. While the product packaging (including the back label) contains the most accurate and up-to-date information, the ingredients listed on each product page can also serve as a reference. If you need assistance understanding the ingredients or want to confirm whether a specific component is included in our formulations, feel free to contact us. As with any cosmetic product, discontinue use immediately if you experience any adverse reactions. For any concerns, please contact our product support team via the Contact Us page.
SLS, or Sodium Lauryl Sulfate, is a synthetic surfactant commonly found in shampoos, cleansers, and toothpaste. It works by binding to and removing oil-based dirt, producing the foamy lather often associated with deep cleansing. However, due to its strong cleansing action, SLS can strip away natural oils, causing dryness and irritation, making it harsh for some people’s hair and skin. For this reason, we opt for natural alternatives, such as coconut-derived Sodium Coceth Sulfate. This ingredient still provides a satisfying lather but is much gentler on the hair and scalp.
Parabens are preservatives frequently used in cosmetics to stabilize formulas and prevent the growth of mold and bacteria. While these preservatives are effective in extending shelf life, they are known to act as hormone disruptors and have a high toxicity index, raising concerns for some users. All our formulas, use natural preservatives derived from plants, such as Benzyl Alcohol. This ingredient is approved for organic haircare and serves as a stable and effective antimicrobial agent, providing the necessary preservation without the drawbacks associated with parabens.
No. In fact, we don’t use fragrance at all! Our formulas are packed with natural ingredients and essential oils, whose blend provides wonderful aromas. As a result, our products rely on these natural scents, so what you smell is what you get!
In line with our commitment to full transparency, we detail the percentage of each product’s formula derived from natural ingredients of organic farming. At the same time, we recognize the remarkable results that science can deliver. Therefore, the remaining percentage of our formulas incorporates high-quality, scientifically validated, health-friendly ingredients that perform specific functions.
SUSTAINABILITY
Yes, all products across our entire range are vegan certified. Our formulations are exclusively plant-based, free from animal-derived ingredients, and we do not engage in animal testing.
Yes we are! We take pride in being a cruelty-free haircare brand dedicated to delivering high-quality products that are ethically crafted. We strictly prohibit animal testing at every stage of our product development and manufacturing processes, including all ingredients and formulations. We firmly believe that beauty should never come at the expense of animal welfare. Our commitment extends throughout our supply chain, ensuring that our suppliers and partners adhere to the same cruelty-free principles. Each of our products is thoughtfully formulated with safe, effective, and responsibly sourced ingredients, providing our customers with haircare solutions that are gentle not only on their hair but also on our planet and all its inhabitants.
BOTANISTE bottles are entirely recyclable! Our bottles are crafted from 100% recyclable HDPE plastic, and our pumps are also made from fully recyclable materials. You can place both in your regular plastic recycling bins, helping to keep them out of landfills. Remember to rinse them out while you’re in the shower! Additionally, our bottles include 20% post-consumer recycled plastic, and we’re actively exploring ways to boost this percentage even further.
Yes. Our label films are crafted to support the recyclability of HDPE containers. They remain attached to the HDPE bottles throughout the recycling process, which helps to reduce contamination and improve recycling efficiency. We’re also working on transitioning to direct printing on the bottles using vegan-certified inks to further reduce plastic use.
Unfortunately, we don’t offer refill bags. While we recognize that refill bags could help reduce plastic waste, they aren’t a practical solution because the recycling process for these materials is more complex and less efficient. As a result, only certain recycling programs accept these bags, and such programs are not yet widely available.
The answer isn’t black and white. While glass is often perceived as more sustainable than plastic after production, its manufacturing requires extremely high temperatures, resulting in substantial energy consumption and higher carbon emissions. Additionally, glass is much heavier, which increases the carbon footprint during transportation, and its fragility poses safety risks, especially in the shower. For these reasons, at BOTANISTE, we are committed to finding sustainable ways to encourage the reuse of our durable HDPE bottles. We also actively support recycling, as HDPE is one of the most recyclable plastics, capable of being reused up to 10 times.