Being Sustainable
ABOUT
OUR CHOSEN PATHS
TERMS & PRIVACY
BEING SUSTAINABLE
Eco-Friendly Packaging
We recognize the critical role that packaging plays in the overall environmental footprint of consumer goods. To address this, we have developed packaging that is not only 100% recyclable (including pump and label) but also largely made from post-consumer plastic.To further enhance sustainability, we have minimalized packaging by eliminating individual boxes, plastic wraps, and other unnecessary materials that contribute to landfill waste. This approach reduces the demand for new plastics, diverts waste from landfills, and supports the recycling ecosystem. By giving existing materials a second life, we contribute to a circular economy where resources are reused and repurposed, thereby minimizing our environmental impact.
Natural Ingredients
Our products are crafted with the highest concentration of natural ingredients, which are not only safe for you but also kind to the planet. We use only ethically harvested natural ingredients, ensuring that our sourcing practices do no harm to the environment. By working closely with suppliers who share our commitment to sustainable agriculture and responsible harvesting, we can trace each ingredient back to its source, guaranteeing it is produced with respect for ecosystems and local communities. This approach helps us maintain the integrity of natural resources while supporting biodiversity and the livelihoods of those who depend on these resources.
Natural Preservatives and Surfactants
The safety of our planet’s water sources is of utmost importance to us. We exclusively use natural preservatives and surfactants in our formulations, which means that no harmful chemicals are released into the environment. By avoiding synthetic additives, we are helping to prevent water pollution and protect aquatic life. Our products are designed to break down naturally without leaving behind toxic residues, ensuring that we do not contribute to the degradation of water quality or harm to ecosystems.
Cruelty-Free & Vegan Certified
We believe that respecting all forms of life is a fundamental part of our commitment to sustainability. That’s why we strictly prohibit animal testing at every stage of our product development and manufacturing processes, including for all ingredients, formulations, suppliers, and partners. By choosing to formulate without animal-derived ingredients and refusing to conduct or commission any animal testing, we stand firmly against animal cruelty and promote a compassionate approach to beauty and personal care.
Made With Renewable Energy
Sustainability is at the core of our production process. We have invested in sustainable and renewable energy sources to power our operations, significantly reducing our carbon footprint. Our factory is primarily powered by solar energy, along with other green energy initiatives, validating our commitment to minimize reliance on fossil fuels and transition to planet-friendly energy solutions. By using clean energy, we are not only lowering our greenhouse gas emissions but also setting an industry standard for responsible manufacturing.
Sustainable Throughout
When our bottles leave the factory, they embark on a journey to the salon shelves, and while you may not witness this process, it’s essential that we keep sustainability in mind throughout. Our rectangular bottle design optimizes space in transportation boxes, allowing us to ship more products per load and reduce emissions. Adding to this, the transportation boxes used for distributing the products are made from recycled kraft paper and contain no plastic fillers, bubble wrap, or polystyrene—just paper inners, also crafted from recycled kraft paper.