Professional amino acid Smoothing Treatment formulated to smoothen and straighten your unruly hair without using hazardous chemicals like formaldehyde, sodium hydroxides, or derivatives. Unlike conventional relaxants, b-Straighten alters the hair fiber memory by forming new semi-permanent bonds that reshape the hair fiber without damaging its internal structure, while the use of Amino Acids eliminates frizz, nourishes, repairs, and rebuilds the hair from the inside out. The best part of the treatment is that our Thermoactive™ technology allows you to switch between different styles with ease and enjoy better hair retention and quality every time you apply heat to your hair.
TECHNICAL DIFFERENCES WITH KERATINE TREATMENTS
Keratin Treatments primarily target the outer layer of the hair and typically rely on the use of formaldehyde or its derivatives. These chemicals work by breaking the disulfide bonds in order to relax the hair and crystallize the outer part of the hair fiber to block water and humidity from penetrating. However, this method often leads to catastrophic results when the treatment wears off, leaving the hair dry, frizzier, and extremely fragile.
In contrast, Amino Acids penetrate deep into the hair fiber as they are a natural component of hair, providing comprehensive repair from the inside out while it softens and relaxes the disulfide bonds. This results in added thickness, a natural appearance, shine, and smoothing without causing damage to the hair with repeated applications.
This treatment is intended for professional use only. In order to receive this treatment please consult with your certified technician.
A versatile elixir for hair, which stimulates scalp circulation to encourage growth and reduce loss, while also regulating sebum to address both dryness and excess oiliness. It is excellent for fortifying follicles to minimize breakage and enhance hair texture and shine.
Coconut oil's rich fatty acids hydrate and prevent breakage, while its proteins strengthen hair strands end reducing protein loss. It shields against environmental damage, adds shine, tames frizz, and acts as a deep conditioner for softer, healthier hair.
Also known as the 'miracle oil,' it is packed with essential oils and nutrients that are beneficial for restoring dry, highly porous, or damaged hair. It can strengthen the hair and increase its ability to retain moisture, protecting it from damage caused by styling tools, hot weather, or harsh chemicals.
An exquisite shield of protection against the damaging effects of oxidative stress, it can help revitalize dull and dry hair and promote good scalp health. It prevents damage to the follicles and increases the growth of stronger, healthier hair.
Considered nature’s most perfectly balanced oil, its rich nutrient profile, including omega fatty acids, vitamins, and antioxidants, contributes to healthier hair. It moisturizes the scalp, prevents water loss from hair strands, reduces breakage, and adds a natural shine.
This lightweight extract brings shine and softness to the hair while facilitating detangling. Its stimulating action on microcirculation rejuvenates the scalp and strengthens tired hair, reducing breakage.
The hero ingredient of our formula! The botanical extract of this versatile plant has the ability to relax the cystine disulfide bonds of the hair, providing a semi-permanent hair straightening effect without breaking or damaging the hair fiber.
Rice proteins deliver volumizing properties to the hair and increase its ability to bind moisture, resulting in more shine. Additionally, rice proteins enhance hair's flexibility, elasticity, and tensile strength while reducing friction on the hair.
Amino acids are responsible for boosting keratin production in the hair and are unparalleled in reconstructing hair fibers. Additionally, they assist in retaining moisture in the hair shaft, preventing dryness, and promoting softer, shinier hair.
BLOG
SALON LOCATOR
COLLABORATIONS
CONTACT US
ABOUT BOTANISTE
OUR CHOSEN PATHS
FAQs
EDUCATION
GARDEN BOOK
CARRY BOTANISTE
DISTRIBUTOR LOGIN
4517 Washington Ave.
Manchester, Kentucky
39495
+1 123-456-789
Gianna Poullou –
I am a salon owner and i have tried the treatment. Speechless with the results! Amazing feeling on the hair afterwards. Highly recommended. Thank you
Claire Babault –
After years of bleaching, my hair became lifeless and extremely fragile. I have experimented with various treatments such as keratin, plex and etc. I was extremely disappointed as these treatments made my hair worse or did nothing at best.
I kept on searching for alternatives and found this product after a friend’s recommendation. What an amazing treatment!!! I cannot praise it enough!!
My hair now feels soft and has regained its strength! I highly recommend it! You will not regret it!